If you know anything about popular culture, the seven deadly sins will not be news to you – they are the emotions that we humans feel that are said to send us straight to hell. Have you ever thought of applying these sins to the world of web design? They do a pretty good job of describing the worst things you could do in the course of your work, and could effectively ruin your career if you do not avoid them at all costs:Lust
In web design, this sin describes those designers who have an unhealthy obsession with the work of others, leading to the downfall of your own work. Whilst there is nothing wrong with admiring someone else’s designs, your work should always feel (and look) like your own.
In web design, this sin describes those designers who feel the need to work way too much on a single website. Whilst the main offenders of gluttony are overachievers, the clients can also be a fault (because they want too many elements crammed in). You need to balance the ideas and each individual element of a page in order for it to work.
In web design, this sin describes those designers that produce low-quality work because they are taking on too many projects (often due to the money). Whilst greed is an okay motivator, it should never be the inspiration behind your project, otherwise you risk delivering sub-par work.
This sin describes a designer who becomes lazy in their work and simply begins to repeat patterns, elements and colours in all of their projects. Instead, you should be striving to make each new project you work on truly unique.
In web design, this sin describes designers who fight and argue with their clients over the smallest, most insignificant details of a project. This sin does not rear its ugly head through your work, but instead through your words and actions – don’t hold up a project because you would rather feud with your clients.
In web design, this sin describes designers who want to achieve the same success as another designer by essentially copying their work. This should be avoided at all costs for fear of losing all sense of credibility amongst clients and peers.
In web design, this sin describes designers who compromise their projects by making them all about them instead of the original message that the client wanted to convey. Whilst pride is good for ensuring high quality work, too much can ruin a project.
By avoiding the seven deadly sins of web design, you are going a long way towards ensuring that you only product work that is of a high quality and fully meets the client’s brief. Succumb to any one of these sins, and you may find your design career on the rocks and your projects hanging around you, ripped to shreds by your peers.